Take Action,
Fail Forward, Innovate.
Entrepreneur • Writer
Sharing insights, creativity,
and the journey along the way.
Hi, I’m Maddi,
I’m an entrepreneur dedicated to turning passion into purpose.
After a decade in the media industry, I wanted more – I wanted purpose. I delved into the world on entrepreneurship and haven’t looked back! Late last year I turned my focus and entrepreneurial skills on my most important passion – my kids!
With my 8- and 9-year-old boys, we started The Wright Bros. Comics, an organization that produces books written by kids for kids. The Wright Bros. Comics is a creative and supportive space where kids learn how to turn ideas into reality, become entrepreneurs, and make their dreams come true.
I created this website as a creative outlet – I love writing, learning, and sharing, and I hope to share my thoughts with you here and collaborate with you.
My Mission
To help nurture Young Entrepreneurs
I learned business the hard way—through trial and error over decades. The only glimpse I had of entrepreneurship as a kid was in Year 12 Business Studies when we had to come up with a business idea. My pitch? Low-calorie pre-mixed vodka in a can (which didn’t exist back then—hindsight is a B). Even after earning two university degrees, my greatest teacher was experience—trying jobs, starting businesses, observing successful people, reading, and dedicating my time to really relevant workshops.
Now, at nearly 40, I’m still learning, growing, and pushing my failure threshold. And through The Wright Bros. Comics, I’ve discovered the most rewarding (and frustrating) venture of all—working for my two bosses… who happen to be my 8- and 9-year-old sons.
Flip Ideas
Into Reality
My lightbulb moment came during a school library reading session. My boys were too shy to read the book they had created, so I stood up and read it for them. Then, I asked the 50 kids in the audience, ‘Do you think you could write a book?’ Their answer stunned me.
All at once, they shouted, ‘No!’ I was baffled. Where was the fearless, boundless creativity that kids should have? That ‘of course I can!’ attitude?
So, I reframed the question.
‘Can you all write words?’ – ‘Yes!’
‘Can you all draw pictures?’ – ‘Yes!’
‘Then you can all write a book.’
In an instant, the energy in the room shifted. Smiles spread; kids lit up—it was like a euphoria of possibility. All it took was a small shift in perspective to turn a closed mind into an open one. To turn doubt into belief.
That’s where entrepreneurship starts. With an idea that you believe in so hard that it makes you act. It’s that simple.
